When the Duquesne Light Company invaded residential neighborhoods to plant its death-ray generators, the neighbors were likely to object. It would help the company’s image if the power substations were elegant constructions. This classical palace of voltage conveyed the message that your Duquesne Light Company was substantial, respectable, and benevolent. The big hole that was later cut out of the front on the right side conveys the message that we needed to put the death-ray cannon somewhere.
Father Pitt
Why should the beautiful die?
South Side Electric Light Plant
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