“Penn avenue always has been and seems to continue to be the Mecca of furniture houses,” wrote George Esterhammer in the Pittsburg Press in 1905,1 and indeed Penn Avenue between Ninth and Tenth was lined with huge furniture dealers on both sides for more than a century. (See Spear and Company, for example.) Mr. Esterhammer was the architect of this building, which was designed to the latest fireproof standards, including a 10,000-gallon tank on the roof and sprinklers throughout.
“The fireproof floors will be covered with narrow white maple,” Mr. Esterhammer continued, “thus allowing to display to better advantage the beauty of carpets and rugs. The front on Penn Avenue will be of plate glass, Cleveland sandstone, buff brick and ornamental fire flashed terra cotta. The main entrance and the stories above are a special feature, highly ornamented and will, in the opinion of the writer, be striking and attractive.”
The architect’s elevation was published with the article, so we can compare the building as designed to the building as it stands now. The crest has been lost, but other alterations have been minimal. The ground floor has been sensitively updated for a restaurant and storefront, but overall the building makes very much the same impression it must have made when it was new. “Altogether,” said Mr. Esterhammer, “Mr. Wildberg’s new building will lift up its head proud among its neighbors,” and it still does.
- “Penn Avenue Improvement,” Pittsburg Press, June 18, 1905. The name is spelled “Easterhammer” above the article, but “Esterhammer” in the illustration caption and in other construction listings we have seen. He was a member of the Deutsch-Amerikanischen Techniker-Verband, and in their membership listings his first name is spelled “Georg.” ↩︎
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