Father Pitt

Tag: Fifth Avenue Place

  • Fifth Avenue Place, Remodeled

    Entrance to Fifth Avenue Place
    Kodak EasyShare Max Z990.

    The shopping arcade at Fifth Avenue Place, like almost all indoor shopping arcades and a good many enclosed shopping malls, withered and emptied, so advertising it on the Liberty Avenue entrance no longer made sense. The new entrance is much more restrained, modernist rather than postmodernist. This, in case you don’t remember, is what it used to look like:

    Entrance in 2019
    Samsung Digimax V4.

    Father Pitt will not fault the tasteful modernism of the new design in isolation—in fact he thinks it makes a good picture—but it does not fit the spirit of Reagan-era excess in the building itself. It would have been better to leave the old entrance, with its gold-foil arch and its giant clock, and just remove the signs.

    It is a rule, however, that the style of the previous generation is always the most embarrassing, and the style of the generation before it is always to be preferred. It seems to old Pa Pitt that today’s architects and builders are embarrassed by the exuberant postmodernism of the 1980s, and are taking every opportunity to remold it into fussily correct International Style modernism, exactly the same way their ancestors of a century ago were embarrassed by the exuberant Victorianism of the 1880s and were taking every opportunity to remold it into fussily correct classicism.


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  • Fifth Avenue from Grant Street

  • Fifth Avenue Place

  • Fifth Avenue Place

  • Fifth Avenue Place

  • Fifth Avenue

  • Fifth Avenue Place Reflected in PPG Place

  • Fifth Avenue Place Reflected in Four Gateway Center

  • Fifth Avenue Place from the Diamond

    Fifth Avenue Place looms over the DFiamond

    Fifth Avenue Place looms over the low human-sized buildings on the Diamond.

  • Wreath at the Fifth Avenue Place Arcade

    Fifth Avenue Place replaced the beloved Jenkins Arcade, and in order to soothe the feelings of appalled Pittsburghers the new skyscraper included a shopping arcade in the lower floors, connected by a pedestrian bridge to the Horne’s department store. It was very successful early on, and even now, with Horne’s long gone, it manages to keep most of the storefronts filled. For Christmas the colossal clock over the Liberty Avenue entrance is surrounded by a colossal wreath.