The decorated cornice of the Horne’s building gleams in late-afternoon sun.
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Looking Up at the Horne’s Building
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Gimbels Building
This was built in 1914 as the Kaufmann & Baer Department Store, the Kaufmanns in the name being brothers of the Morris Kaufmann who owned the Big Store two blocks away. It was bought out by the Gimbel Brothers eleven years later, and for generations of Pittsburghers this was the Gimbels Building. Its name is now officially Heinz 57 Center, but most people still call it the Gimbels Building. The architects, Starrett & van Vleck, were specialists in department stores from New York.
Acres of terra cotta went into decorating the Smithfield Street and Sixth Avenue faces of this building.
And of course there was the clock. It was not as famous or elaborate as the Kaufmann’s clock, but it was another good place to meet someone downtown. This is obviously a good bit more recent than the building itself: it has a streamlined Art Deco look.
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The Old Horne’s
Not the one with the Christmas tree, but the one before that. Horne’s was Pittsburgh’s first department store, and in 1880 the already-well-established Joseph Horne Company built this grand mercantile palace. It was Horne’s for only about seventeen years: in 1897, the department store moved to its much larger location at Penn Avenue and Stanwix Street, where it would stay for almost a century. After that, the Pittsburgh Post moved into this building, and later the Sun as well, when they were under the same ownership.
The Wikipedia article on the Joseph Horne Company is a mess, and old Pa Pitt ought to work on rewriting it, except that it would require extensive research. Among other things, it tells us (without citing a source) that this building was built in 1881 (which may be when it opened) and was designed by Charles Tattersall Ingham, who would have been four years old when he designed it. Decent work for a four-year-old. However…
The lower floors got a complete makeover in 1920, when the building was a newspaper headquarters, and that part of the building is in the trademark Ingham & Boyd style: rigorously symmetrical, with meticulously correct classical detailing. Charles Tattersall Ingham would have been 44 years old then, right in the middle of a prosperous career. Old Pa Pitt will therefore tentatively attribute that 1920 remodeling to Ingham & Boyd.
Do you have plans for a luxury-apartment project downtown? Here is your opportunity. Everyone else is doing it.
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Horne’s Christmas Tree
As seen from the entrance to the Gateway subway station.
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Pittsburgh Mercantile Company, South Side
Designed by Rutan & Russell, the Pittsburgh Mercantile Company was definitely not a company store, because those had been made illegal in Pennsylvania. Instead, it was a separate company that happened to have exactly the same officers as Jones & Laughlin, which ran the steel plant across the street, and that happened to accept the scrip in which the steelworkers were paid.
So it was a company store, but technically legal.
The words “company store” probably conjure up images of bleak little Soviet-style general stores, but this was obviously nothing like that image. It was a fantastic palace of every kind of merchandise, and the architectural decoration was obviously meant to send the message that there was no reason to object to the company-store system, because what else on the South Side could begin to equal this experience?
We have a large number of pictures if you care to see more.
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Gimbels Warehouse, South Side
Now an office building poetically called 2100 Wharton Street, this enormous warehouse covers almost an entire block of the South Side. It was built for the Gimbels department store in the 1920s, when it would have had rail access to the Pennsylvania Railroad spur that ran right down the middle of 21st Street.
Below we see it from the riverfront, looming over South Side rowhouses in the middle distance.
Addendum: The warehouse was built in about 1924; the architects and engineers were James P. Piper and Henry M. Kropff.
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Do You Know This Face?
If you are a Pittsburgher, you have probably seen it many times, but you may not have paid it much attention.
It belongs to one of the atlantes—Atlas figures—on the Kaufmann’s clock.
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Horne’s
The old Horne’s department store is still kept in good shape on the outside, though it is no longer filled with dry-goods treasures from around the globe.
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Fifth Avenue in 2001
How things have changed in two decades! Fifth Avenue at the turn of our century was a busy and fairly low-class retail district, instead of the somewhat less busy but much tonier row of specialty boutiques it is now. Above, we look eastward toward the shiny new Lazarus department store, soon to go bust. At this point there were four department stores downtown, which proved to be about four more than the traffic could support. Below, the G. C. Murphy five-and-dime store, which proudly claimed to be the world’s largest variety store, and Candy-Rama, whose sign was probably bigger than the store itself. Note also the last incarnation of a hat shop (formerly Tucker & Tucker) that had been at the same location for decades.
One thing has not changed at all: Pittsburghers have always been inveterate jaywalkers. Note the crowds crossing before the light has changed.
On the left, Kaufmann’s, the biggest department store there ever was in Pittsburgh, with fourteen floors of everything. On the right, Lord & Taylor, which didn’t last very long here.
Old Pa Pitt has gone rummaging in old boxes of slides and binders of negatives, so you will see more of these old pictures over the next few weeks. The pictures in this article were taken with a pair of Communist cameras: a Soviet Zenit-B and an East German Praktiflex.
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Frank & Seder Department Store, 1927
An image from an advertisement in the National Vaudeville Artists’ Annual for 1928. You and your dancing poodles are invited to shop here. This building is now under renovation, and with the removal of some later accretions the shadows of the Frank & Seder signs are visible (see the recent photos here).