“Eberhardt & Ober” is quite a mouthful when you want to order beer, so most people just called it E&O, and the company bowed to the public will in its advertising. The initials suggested the slogan “Early & Often,” which became so famous in Pittsburgh that some older Pittsburghers still have it on their lips as a catchphrase for anything that’s worth doing over and over.
This old painted sign facing Moravian Way in Dutchtown, where it can be seen from the East Ohio Street business district, was a faded ghost until some years ago, when it was lovingly repainted to exactly its original appearance.
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