If you’re stuck in a dumpy old wooden building and your business is prospering, but not prospering that much, you can make a good impression by putting a new front on the building and leaving the rest. That’s what happened here. This is actually a wood-frame building—except on the street face, where the owner added a spiffy new brick and stone front. Old maps reveal the secret: a thin line of brick appears on the front of the wooden building between 1910 and 1923. Mission accomplished: the building looked new and expensive, but the owner wasn’t deep in debt.
An attractive and well-maintained building that would have been even more attractive when that overhang had green or red tiles. The style seems to hover somewhere between Renaissance and Arts and Crafts.
After the originally tiled overhang and its showy wooden brackets, the most eye-catching feature is the balconies with their bulging iron railings.
This building on Wood Street, right across from the subway station, was probably put up in the 1880s; it appears on an 1890 map as belonging to Jonathan D. Thompson, and in 1923 still belonged to J. D. Thompson. The elaborate stone front is liberally decorated with incised patterns. We would call the style Italianate; the architect probably thought of it as Italian Renaissance.
Update: Note the comment from “Camerafiend” below, which gives us news clippings to show us that this building was designed by E. M. Butz and built in 1874. E. M. Butz is perhaps most famous as the architect of the Western Penitentiary.
One of the first commissions for the new firm of Longfellow, Alden & Harlow in Pittsburgh was the Duquesne Club, which is still Pittsburgh’s most prestigious club. The brownstone Renaissance palace was put up in 1887–1889 and expanded later. Above, a composite picture made from six individual photographs.
Here is a drawing of Rowe’s department store that was published in 1907, when East Liberty was booming as it became the business hub for rapidly developing East End neighborhoods. The building, put up in 1898, still looks much the same today, though it has been many years since it housed a department store. By choosing Alden & Harlow, the most prestigious firm in the city, as his architects, Mr. Rowe declared to East End residents that he would offer them as high a class of merchandise as they could find anywhere downtown.
The drawing came from a lavishly illustrated book published in 1907 by the Pittsburg Board of Trade—a book that, oddly, has two titles: Up-Town: Greater Pittsburg’s Classic Section/East End: The World’s Most Beautiful Suburb. Here is what the book tells us about Rowe’s:
C. H. ROWE CO.
To the residents of the East End the department store of C. H. Rowe Company, at Penn and Highland avenues, is a household word. Little can be said of it which every woman and child does not already know, yet no history of the development of the East End would be complete without mention of this enterprising company.
It was in 1898 that C. H. Rowe Co. began to relieve the residents of the East End of the necessity of going down town to meet any requirements they had in the matter of dress goods, undermuslins, white goods of every description, millinery, children’s outfittings, all that the feminine domestic economy required.
Such enterprise as the firm of C. H. Rowe Co. has shown has naturally received a hearty response from the residents of the East End. The aim of this section of the city is to provide every want that its citizens require. So far as the dry goods business is concerned that is what this company has done.
It takes a modern four-story establishment, with 58,000 square feet of floor space to accommodate the company’s stock of goods. It requires 125 persons in the dullest season to attend the wants of the customers of C. H. Rowe Company and many delivery wagons are employed in distributing the goods to such customers who prefer that accommodation.
The directors of the company include Messrs. C. H. and W. H. Rowe, D. P. Black, H. P. Pears and J. H. McCrady. James S. Mackie is the general manager.
It is little wonder with such attention to all the requirements of the East End public that C. H. Rowe Company’s store has become the veritable center of the East End trade, and that its growth is so much a matter of pride not only to the members of the firm but to the residents of the entire East Liberty community.
About twenty years ago, there was an aborted attempt to revitalize the business district of Beechview—aborted because the developer absconded with the money and went back to his native Brazil, whence, according to the Brazilian constitution, he could not be extradited. So neighborhood gossip tells us, at any rate. The project had got as far as partly restoring this building, and a thriving restaurant occupied the ground floor for a while. But then the furnace broke, and the landlord was gone, and the building was tied up in legal wrangling and became uninhabitable. Meanwhile, much of the business district more or less revitalized itself, with a big Mexican supermarket and a number of interesting ethnic restaurants moving in.
Now, at last, the restoration is beginning again, and this time it seems very thorough. It’s an attractive building that deserves a long future. Old Pa Pitt hopes his readers will pardon these hasty cell-phone pictures, taken as he happened to be passing by without his usual big bag of cameras.
Although Father Pitt has no evidence other than the style and the location, he suspects the building was designed and built by local architect and contractor William J. Gray, who was responsible for the Boylan Building on the opposite corner of the same intersection and for a now-vanished building on one of the other corners—and quite possibly for the building on the fourth corner as well.
These arches framed inset balconies for the upstairs apartments. It looks as though they are to be filled in, which may be necessary to make the building rentable, but will take away a distinctive feature.
Pittsburg Press, December 4, 1910. Thanks to David Schwing for pointing out this article.
This elevation appeared in the Pittsburg Press (a paper that left the H off “Pittsburgh” until 1921) on December 4, 1910. The building went up shortly afterward and opened in 1911; by the time it was open, or shortly after, it was known as the Boylan Building. (Old Pa Pitt doesn’t know what happened to Welsh.)
The architect and contractor was William J. Gray, who was so local that his address was literally across the street. Gray worked on several buildings in the Beechview commercial district, and he designed some of Beechview’s better houses as well. When this building was finished, he moved his office into it, and it would have given prospective clients a favorable impression. The building is now beautifully restored as the Beechview Community Center.
We do not know whether the Renaissance parapet in the drawing was ever built. The high-ceilinged hall upstairs was used for pool, bowling, dancing, and other “amusements,” as we see in this picture from 1930 by a Pittsburgh city photographer.
If you looked closely at the architect’s elevation above, you might have noticed that it shows a building with two floors, but the caption refers to it as a “four-story building.” Is that a misprint? No; it’s just Pittsburgh.
Broadway in Beechview runs along the crest of a ridge, with steep slopes away from the street; and the upstairs auditorium is as tall as the two floors behind it.
W. Ward Williams was the architect of this fine hall, built in 1912 for the local lodge of the International Order of Odd Fellows. Like most lodge halls, it was built with the meeting hall upstairs, so that the ground floor could be given over to rent-paying storefronts. The building has been neatly restored and is now home to Community Kitchen Pittsburgh.
The three-link chain is the emblem of the Odd Fellows.
Rutan & Russell designed this building for a hardware company that had already been on this corner—Wood Street and Second Avenue (now the Boulevard of the Allies)—for sixty years when the new building opened in 1907.1 It belongs to Point Park University now, and it is so thoroughly integrated with the buildings around it that most people probably pass it by without noticing it. But it is a unique survivor, as we’ll learn in a moment.
A larger building was put up only ten years after the first one, and then this small skyscraper in 1907. Obviously the company was prospering, and it would continue to prosper for quite a while. The frontispiece to a Joseph Woodwell catalogue from 1927 shows us the all the Woodwell buildings up to that date.
You notice the main Woodwell Building in a picture from 1907, and then the same building surrounded by newer construction in 1927. But although it’s the same building, it’s not in the same place.
Until 1920, Second Avenue was a narrow street like First Avenue or Third Avenue—streets that would count as alleys in most American cities. But in 1920, when the Boulevard of the Allies to Oakland was being planned, the city began widening Second Avenue by tearing down all the buildings on the north side of the street.
All but one. The Woodwell Building was not demolished: instead it was moved, all eight floors of it, about forty feet to the right. That makes it the sole surviving complete building on the north side of the street from before the widening project. (The Americus Republican Club survived in a truncated form.) The building gained a four-floor addition (now replaced with a more modern building) to the right on Wood Street, and yet another new building went up for the prospering Woodwell firm behind the relocated building on the Boulevard of the Allies.
So the next time you walk down the Boulevard of the Allies, pause briefly to acknowledge the Woodwell Building. It’s a stubborn survivor as well as an attractive design by one of our top architectural firms, and it has earned some respect.
The Junior Order of United American Mechanics is a fraternal order that was originally the young people’s division of the Order of United American Mechanics. Since it has its own Wikipedia article, old Pa Pitt will send you there for information about the order. For this building, however, he is happy to be your source of information. It was built to be the national headquarters of the organization, which had previously been in the Wabash Building downtown. “The new five-story building of the Junior Order of United American Mechanics at Forbes and Halket sts., was completed last June at a cost of about $350,000, exclusive of the site. The national headquarters of the order, which formerly were in the Wabash building, occupy the entire fourth and fifth floors of the new building, while the lower floors are given over to offices and store rooms.” (Pittsburgh Press, Monday, January 4, 1926.) This building was designed by Louis Stevens, best known for elegant homes for the well-to-do, but also the designer of all the public buildings in the borough of Overbrook (now part of the city of Pittsburgh).
The cornerstone was laid in 1924, but the building was completed in 1925.
It will come as no surprise that the building now belongs to the University of Pittsburgh.
