Doubtless built for very pedestrian commercial uses—with huge windows that provided bright light from the south all day—these two buildings nevertheless could not be seen in public until they were dressed in the proper Beaux-Arts fashion. Other more recent buildings grew up around them and then were torn down, but these have survived, and seemed to be getting some work when Father Pitt walked past them recently.
Both buildings pull from the same repertory of classical ornaments in terra cotta, but mix them up in different ways.
No. 819 is more heavily ornamented—both in the sense of the abundance of ornaments and in the sense that the individual ornaments seem weightier:
No. 821, on the other hand, is decorated with a lighter and more Baroque touch:
One of the few first-generation skyscrapers outside downtown, this was originally the warehouse for the Bernard Gloeckler Company, a prosperous dealer in “butchers’ supplies & tools, store fixtures, refrigerators, etc.,” according to a 1913 city directory (where the name is spelled Gloekler; we have also seen Glockler and Gleckler). It was later called the Pennrose Building, and of course it has been adapted as luxury apartments. It was built in 1906; the architects were the Philadelphia firm of Ballinger & Perrot.1
The building was reinforced concrete throughout, and Ballinger & Perrot literally wrote the book on reinforced concrete: Inspector’s Handbook of Reinforced Concrete, by Walter F. Ballinger and Emile G. Perrot (New York: The Engineering News Publishing Co.; London: Archibald Constable and Company, 1909).
A century ago, if we read our old maps right, this building was a garage—and probably warehouse—for the Pennsylvania Motor Sales Corp. The ground floor now houses a large Asian market full of delicious things; the upper floors still seem to be used for storage. The original windows are still in the upper floors, making this an unusually well-preserved example of commercial architecture of the First World War period.
The utilitarian square front (whose proportions are already dignified) is livened up by brightly colored tile decorations.
The history of the Horne’s building is a complicated one. The original building was one of the last works of William S. Fraser, one of the most prominent Pittsburgh architects of the second half of the nineteenth century. Only a few years after it opened, a huge fire burned out much of the interior. Some of the original remained, but, since Fraser had died, Horne’s brought in Peabody & Stearns, a Boston firm that also had an office in Pittsburgh, to design the 1897 reconstruction. Another fire hit the building in 1900, but most of it was saved. You can see a thorough report on the fire, with pictures, at The Brickbuilder for May, 1900.
In 1922, a large expansion was added to the building along the Stanwix Street side, with the style carefully matched to the 1897 original. The new building was taller by one floor, but all the details were the same, including the ornate terra-cotta cornice.
The Horne’s clock, a later addition, is not as famous as the Kaufmann’s clock, but it served the same purpose as a meeting place for shoppers. It is once again keeping the correct time.
A splendid industrial building on Penn Avenue. The offices and showrooms were placed in a single row in the front, making an impressive and ornamental face for what would otherwise be a drab factory building.
No longer a firehouse, but the building has been adapted to other uses with care to preserve as much of its original stocky Romanesque look as possible.
Built in 1922, the Parkstone Dwellings are the most astonishing double duplex in Pittsburgh. The architect was Frederick Scheibler, who had come through a period of prophetic modernism into a period of romantic fantasy.
The tenants upstairs are airing out their rugs. No, wait—
Here is a drawing of Rowe’s department store that was published in 1907, when East Liberty was booming as it became the business hub for rapidly developing East End neighborhoods. The building, put up in 1898, still looks much the same today, though it has been many years since it housed a department store. By choosing Alden & Harlow, the most prestigious firm in the city, as his architects, Mr. Rowe declared to East End residents that he would offer them as high a class of merchandise as they could find anywhere downtown.
The drawing came from a lavishly illustrated book published in 1907 by the Pittsburg Board of Trade—a book that, oddly, has two titles: Up-Town: Greater Pittsburg’s Classic Section/East End: The World’s Most Beautiful Suburb. Here is what the book tells us about Rowe’s:
C. H. ROWE CO.
To the residents of the East End the department store of C. H. Rowe Company, at Penn and Highland avenues, is a household word. Little can be said of it which every woman and child does not already know, yet no history of the development of the East End would be complete without mention of this enterprising company.
It was in 1898 that C. H. Rowe Co. began to relieve the residents of the East End of the necessity of going down town to meet any requirements they had in the matter of dress goods, undermuslins, white goods of every description, millinery, children’s outfittings, all that the feminine domestic economy required.
Such enterprise as the firm of C. H. Rowe Co. has shown has naturally received a hearty response from the residents of the East End. The aim of this section of the city is to provide every want that its citizens require. So far as the dry goods business is concerned that is what this company has done.
It takes a modern four-story establishment, with 58,000 square feet of floor space to accommodate the company’s stock of goods. It requires 125 persons in the dullest season to attend the wants of the customers of C. H. Rowe Company and many delivery wagons are employed in distributing the goods to such customers who prefer that accommodation.
The directors of the company include Messrs. C. H. and W. H. Rowe, D. P. Black, H. P. Pears and J. H. McCrady. James S. Mackie is the general manager.
It is little wonder with such attention to all the requirements of the East End public that C. H. Rowe Company’s store has become the veritable center of the East End trade, and that its growth is so much a matter of pride not only to the members of the firm but to the residents of the entire East Liberty community.
In some ways the Strip has changed enormously in the past quarter-century. In other ways it hasn’t changed at all. Penn Avenue between 17th and 22nd Streets is still a permanent street fair, and many of the old businesses are still there. This picture, taken in July of 2000, includes the accordion player who used to be a regular character on Saturday mornings. It was taken with a Lomo Smena 8M, and it wasn’t perfectly focused or perfectly steady, so be a little forgiving if you enlarge it.
