Philip Friedman was busy in the years after the Second World War. He designed an incredible number of apartment buildings, and he seems to have owed his success to two things (in addition, of course, to hard work and skill in managing projects): a knack for combining modern design with more traditional elements to attract a wide range of renters, and a willingness to compromise. When the July, 1950, issue of the Charette, the magazine of the Pittsburgh Architectural Club, published a layman’s criticism of Friedman’s work, Friedman replied that he was at the mercy of his clients, and sometimes they really did throw out his drawings and stick classical columns on a modernist building. However, he did what he could. “He contends…that while his buildings are admittedly far less esthetic achievements than economic realities, many other new multiple dwellings in this area reflect no concern for esthetics whatever.”
The Crafton Ingram Apartments, originally called the Crafton Ingram Arms, are typical of Friedman’s work. They were built in about 1950. The buildings are square brick modernist boxes. But they have quoins and pediments and other Georgian details to convince the rubes that this is a high-class establishment. Originally there were four identical groups—three in Crafton and one in Ingram. Two of them have disappeared: this is the one that still stands in Ingram.
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