Part of the flamboyantly Art Deco G. C. Murphy building, which with this addition grew into “the world’s largest variety store,” as it still called itself in the 1990s before it shrank and the whole chain eventually collapsed under the ownership of Meshulam Riklis. The building was designed by Harold E. Crosby.

The terra-cotta decorations were originally brightly colored. In the photograph above, we have boosted the color to make the remaining colors evident.