Built in about 1925 (which is when this address starts appearing in the company’s advertisements), this was a warehouse for a prosperous moving company. Like most buildings along this stretch of West Liberty Avenue, it was later adapted to the car-dealing business.
The letter W for White appears in four cartouches on the front of the building.
Even a warehouse entrance ought to impress your customers, and that is what terra cotta is for.
A car dealer (selling Studebakers) was attached to the left side of the building; it has been replaced by a parking lot.
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